End-to-end redesign of the platform's admin experience to improve navigation, layout, and workflow clarity
The Admin Platform Redesign was a comprehensive overhaul of the platform's administrative interface, addressing years of accumulated complexity and inconsistency. As the platform evolved with new features, the admin experience became fragmented, with settings scattered across multiple locations and varying UI patterns.
The goal: Create a unified, intuitive admin experience that reduces task completion time, improves feature discoverability, and decreases support burden while maintaining backward compatibility for existing users.
Admins struggled to find settings spread across multiple tabs and submenus, leading to wasted time and frustration.
Common administrative workflows became significantly faster with improved navigation and workflow design.
Clearer UI and better onboarding reduced admin-related support requests significantly.
Better discoverability led to increased usage of premium capabilities.
Customer feedback showed marked improvement in ease of use and overall satisfaction.
The new design system and information architecture enabled faster feature development with consistent UX.
Led UX discovery and redesign for BigMarker's admin platform, partnering closely with design and engineering to define the product vision, establish a new information architecture, and align on performance and feasibility constraints.
Identified key admin friction points through interviews, usability analysis, and support ticket reviews, then prioritized improvements with the highest impact. Authored user stories and acceptance criteria across release phases, guided UX copy for clarity, and drove alignment through design reviews and engineering syncs.
A complete platform redesign focused on simplified navigation, consistent UI patterns, and workflow optimization.
Making everything easy to find
Impact: Reduced time to find settings by 60% based on usability testing.
One platform, one language
Impact: Improved learnability - users could apply knowledge from one section to another.
Fewer clicks, faster results
Impact: Average task completion time decreased by 40% for common workflows.
Guidance when and where you need it
Impact: Support tickets from new admins decreased by 45% in first month post-launch.