AI Content Studio
AI-powered product that transforms long-form webinar recordings into ready-to-publish marketing assets
Project Overview
AI Content Studio is an AI-powered product that transforms long-form webinar recordings into ready-to-publish marketing assets - including summaries, chapters, teaser clips, social media videos, and written content such as blogs and ebooks.
The goal: help enterprise customers repurpose live session recordings in minutes instead of days, reducing manual work for marketing and content teams.
Problems We Set Out to Solve
Post-event content takes too long to produce
Marketing teams spend hours or days extracting highlights, building summaries, and editing clips manually.
Results & Impact
Reduced post-production effort by 80-90%
What previously took marketing teams 3-10 hours can now be done in minutes.
Increased content utilization across enterprise customers
More recordings repurposed into multiple campaigns, boosting engagement.
Improved adoption of on-demand video features
AI tools encourage customers to host more webinars because follow-up becomes easier.
Strengthened competitive advantage
Directly competes with specialized AI editing tools - inside the webinar platform.
Created new upsell opportunities
AI Content Studio became a premium differentiator for Enterprise plans.
My Role
Owned end-to-end product development for AI Content Studio, from early discovery through launch, in close partnership with design and engineering. Defined the product vision, shaped the roadmap, and delivered core modules including Chapters, Clips, Social Videos, and Written Content.
Led customer discovery with enterprise clients, marketers, webinar producers, and Customer Success teams to identify where content repurposing breaks down. These insights informed the primary user journeys and core workflows.
Authored epics and user stories, guided UX direction, and aligned cross-functional teams through sprints, reviews, and key delivery milestones. Partnered closely with engineering to mitigate risks related to AI output quality and video processing performance.
Supported go-to-market efforts by creating internal documentation, demoing the product for Sales and CS teams, and aligning with Marketing on enterprise value messaging.
Solution: AI Content Studio
A single workspace that turns a full webinar recording into a suite of marketing assets in minutes.
Key Features We Launched
1. AI-Generated Chapters
Highlights key moments automatically
- Automatically identifies topic shifts.
- Allows manual edits via timeline or transcript.
- Chapters instantly render in the video player or custom pages.
Impact: Faster navigation + better UX for viewers.
2. Video Clips
For teasers, email snippets, blog embeds
- Auto-generated 1-minute teaser and 5-minute summary.
- Create custom clips with AI prompts or manual timestamps.
- Drag-and-drop timeline, clip combining, and fade transitions.
Impact: Reduced marketing editing time from hours → minutes.
3. Social Media Videos
Optimized 9:16 format
- Same clipping workflow as Video Clips but exports in vertical format.
- Auto-generated branded background.
- Mobile-friendly and ready for Instagram/TikTok/LinkedIn.
Impact: Enabled teams to repurpose webinars for mobile audiences instantly.
4. Written Content Generator
Summaries, blogs, ebooks, and social captions
- Auto-generated written content from transcript.
- Custom prompts for long-form content or campaign-specific angles.
- Includes "AI's reasoning" transparency for trust.
Impact: Marketers can produce full content packages without writers or editors.
