White-Labeled Apps for Fortune 500 Companies
Custom-branded mobile event applications delivering enterprise-grade experiences for the world's leading companies
Project Overview
Over a 3-year period, I spearheaded the delivery of more than 50 white-labeled mobile event applications for Fortune 500 companies, transforming how enterprise organizations engage attendees at their flagship conferences and corporate events.
Each application was fully customized to match client brand guidelines while maintaining the robust functionality and reliability demanded by events hosting thousands of attendees. This portfolio of work included high-profile deployments for companies like Stripe, Figma, and Miro, where app performance and user experience directly impacted brand reputation.
The success of these implementations relied on deep collaboration with client stakeholders, onsite observation at live events, and continuous iteration based on real-world usage patterns and feedback.
Results & Impact
50+ apps launched over 3 years
Consistent delivery cadence for enterprise clients
Fortune 500 client portfolio
Including Stripe, Figma, Miro, and other industry leaders
High adoption rates across deployments
Consistently exceeded industry benchmarks for event app usage
Platform scalability proven at enterprise scale
Supported events with thousands of concurrent users
My Role
I orchestrated the end-to-end delivery of white-labeled mobile applications for Fortune 500 clients, serving as the primary product owner and client interface throughout the implementation lifecycle. This role required balancing client customization requests with platform scalability, ensuring each deployment maintained brand integrity while leveraging our core technology stack.
My responsibilities included conducting discovery sessions with enterprise stakeholders to understand their event objectives, translating business requirements into technical specifications, and coordinating across design, engineering, and QA teams to deliver on aggressive timelines. I frequently traveled to client events for onsite support and observation, using these experiences to identify friction points and inform product improvements.
Through this work, I developed deep expertise in enterprise client management, high-stakes product delivery, and the unique challenges of building technology for live events where there's no room for failure.
Featured Implementations
Stripe Sessions 2025
Annual customer conference for one of the world's leading fintech companies
Event Overview
Stripe Sessions is Stripe's flagship annual conference, bringing together thousands of developers, entrepreneurs, and business leaders to explore the future of internet commerce. The 2025 edition featured high-profile keynote speakers including Mark Zuckerberg and Jony Ive, spanning 3 days with 8,338 total attendees.
What We Delivered
- Custom event app with full Stripe branding
- AI-powered networking with intelligent attendee matching
- Session enrollment with capacity management
- Interactive venue maps for seamless navigation
- 1-on-1 chat and meetup scheduling
- Expo and sponsor activation features
Key Metrics Achieved
Key Learnings
- Pre-event promotion is critical: Dedicated email campaigns and table tent promotions at check-in drove significantly higher adoption rates
- AI-powered matchmaking increases engagement: Personalized networking recommendations led to 82% opt-in rate for meetups
- Session recommendations drive discovery: AI-based session suggestions helped attendees discover relevant content, improving overall satisfaction
- Push notification strategy matters: Targeted, timely notifications about upcoming sessions and networking opportunities maintained high engagement without feeling spammy
App Screenshots
Canva Create
Annual creator conference bringing together designers, entrepreneurs, and creative professionals
Event Overview
Canva Create is Canva's flagship annual conference, bringing together the global creative community to explore the future of visual communication and design. The event features inspiring keynote speakers, hands-on workshops, and interactive experiences that showcase Canva's latest product innovations and empower creators worldwide.
For this high-profile event, I traveled on-site to observe the app in action and gather real-time feedback from attendees and event staff. This hands-on approach allowed me to identify friction points in the user experience and validate that our features were meeting the needs of both organizers and participants at this scale.
What We Delivered
- Custom event app with full Canva branding and vibrant design
- Personalized welcome experience for attendees
- Comprehensive session agenda with list and expanded views
- Session enrollment with capacity management and confirmations
- Rich session content with speaker details and stage information
- Personalized agenda management and session reminders
On-Site Insights
Impact of On-Site Presence
Being on-site at Canva Create provided invaluable insights that desk research could never replicate. Watching attendees navigate the venue while using the app revealed patterns in how they accessed session information, enrolled in workshops, and managed their personalized agendas. These real-world observations directly informed product improvements that enhanced the experience for future events.
The hands-on experience also strengthened the client relationship, demonstrating our commitment to understanding their event's unique needs and delivering exceptional results when it mattered most.
App Screenshots & On-Site Photos
Miro App
Streamlined mobile experience for focused event engagement
Product Overview
The Miro App represents a lightweight alternative to our full-featured event applications, designed for clients who need essential event functionality without the complexity of advanced features. This streamlined approach delivers core capabilities-agenda browsing, session enrollment, basic networking, and push notifications-in an optimized package that's faster to deploy and easier for attendees to navigate.
This product emerged from observing that not all events require the full suite of features. Some clients prioritized speed of implementation and simplicity over comprehensive functionality. The Miro App addressed this need while maintaining the same quality standards and brand customization capabilities.
Core Features
- Personalized event agenda with session details
- One-tap session enrollment and reminders
- Speaker bios and session resources
- Targeted push notifications
- Event feed for announcements and updates
- Simplified attendee directory
Value Proposition
Impact
The Miro App expanded our addressable market by providing a compelling option for mid-sized events and budget-conscious clients. It demonstrated that strategic feature reduction-when done thoughtfully-can increase value rather than diminish it. This product helped establish our platform's flexibility in serving diverse client needs while maintaining consistent quality standards.
App Interface Examples
