Kateryna's Journey:
From Multi-Hat PM to Product Leadership
Years of building user-centric products, aligning teams, and shipping experiences that actually get used.
Product Manager. UX Storyteller. World Explorer.
Led 0-1 product execution
Improved NPS & renewals
Improved release quality
White-labeled solutions
Meet Kateryna: Your Partner in Building Human-Centered Products
I started my career close to customers in customer success and marketing, listening to real challenges and seeing firsthand where products fall short. That experience shaped how I approach product management today: great outcomes come from thoughtful discovery, clear communication, and continuous iteration - especially in fast-moving B2B environments.
Over time, I grew into a multi-hat product manager - part strategist, part UX thinker, part execution lead - working across engineering, design, QA, and marketing to ship event and webinar platforms, mobile apps, AI-powered content tools, and admin experiences at scale. I enjoy turning ambiguity into structure, creating roadmaps and requirements that help teams move faster with confidence. In the AI era, that curiosity extended into hands-on experimentation with AI-driven optimizations and internal tools that improved workflows, accelerated iteration, and strengthened product quality. Claude Code was a game changer in enabling rapid prototyping and practical product exploration.
As an immigrant and traveler, I care deeply about inclusivity and real-world usability. I'm drawn to products that bring people together - events, communities, and learning experiences - and I focus on building experiences that are clear, kind, and genuinely useful for both users and the teams who support them.
Featured Projects
A selection of product case studies highlighting real problems, practical solutions, and measurable impact.
Skills & Expertise
Product Management
End-to-end product lifecycle from vision to launch
User Experience
User-centric design and UX logic
Project Management
Agile methodologies and cross-functional delivery
Stakeholder Management
Alignment across engineering, design, QA, and leadership
Strategy
Aligning product vision with business goals and market needs
Roadmapping
Strategic planning and feature prioritization
Let's Connect
Building something exciting? Looking for a PM perspective?
Let's talk.